How to get started with Twitter’s Vine to promote your business

As a social network that likes to keep things short n sweet, its not surprising that twitter has released its app Vine which allows users to record videos for 6 short seconds to convey their message. This six second time frame is perfect for busy digital users. Currently this app is available for IPhome and IPod touch, but very soon it will be available for other platforms also.

To launch the app for the first time, you will be asked to login either by your twitter account or by your email address. Once you are logged in , you will see feed of videos uploaded by people you follow and some editors pick. The interface of this app is simple and real cool, as you scroll through the videos in the feed, the videos will auto play with sound. You can tap on the video at any point to pause it, so that you can watch the videos which move real fast.

Below each video, you can see buttons for liking and commenting on the video, where you can also have a look at other’s comments.

By tapping on the home tap in the left top corner, and you can navigate to explore, which lets you browse by topics like how to, food etc You can search via the search field at the top by entering a username or tag; or you can explore various vine videos via popularity or editor’s pick.

There’s also an activity menu in the home tab, where you can see who’s following you, liking your videos and commenting on them. Lastly there’s profile tab, here you can see all your vine videos and your likes and if you tap the icon in the corner, you can add people by searching them in your address book, facebook or by name.

Also there is a setting tab in this profile page, where you can fill you bio, location and you can link your vine to your twitter and facebook social networks., so that you can share your videos easily.

To record your video on Vine, By selecting the video icon on the right hand side from the home menu, your camera will launch. Shooting video on vine is little different, to record you have to tap and hold the screen and to pause you will have to release your hold. You can record by holding and releasing as many times you want till you record your 6 second video.

After shooting it, you can preview the video and by tapping on the next button, you can add a caption to your video. You can even include # tags. Then you can select your sharing settings and after tapping done, your vine video will be posted.

For Android users,Twitter has not yet released Vine but  there’s a third party app which allows you to browse vine videos called vine flow. This app has limited features, you cannot sign-in or upload videos, just browse them. You can’t search for specific users, however you can search for hashtags from home tab. Also you can share videos on your social media via this app.

What can you post?

To begin with you can record your products or “how to” use them videos. Apart from that you can promote an upcoming event via vine. You can also make Vibe videos showing customer satisfaction, office culture, your charity work or even customer testimonials, hence creating your brand. So good luck with recording Vine’s videos, hope you benefit from this article.