How to use YouTube for Business

YouTube is one among the most popular sites. Apart from all the fun, YouTube could be used to  market your business, educate your Customer and hence drive traffic to your website. Videos could be a very effective way of connecting with your customer. You can show your expertise, share knowledge, market and advertise your products, and attract new customers all through your YouTube videos.

So here are some of the ways in which you can use YouTube for your business.


1. Post Quality & Informative Videos: There are millions of videos available on YouTube. The only way to get yourself noticed is by posting useful and informative. You can also upload useful presentations about your products & processes, give useful tips & “How To” solutions to your clients. To make your videos impelling, it is of utmost importance that you post quality videos which does not consist of crappy sound or blurred images.

2. Types of Videos: YouTube Videos can be used for a variety of purposes apart from being just informative and marketable. Some of the types of videos you can upload to benefit your business are

·         If you have contract employees or work-at-home employees then you can presentation or slides from presentation or those who weren’t able to attend it.

·         You can record and upload meetings for employees and investors who can watch it at their own leisure.

·         Upload Customer Testimonials for prospective clients.

·         Upload to display your services or even your company culture.

·         Upload a personal message to give your business credibility with customers.

·         Work Progress videos for keeping your customers updated.

3.      Include URL of your site : Since Branding is our prime motto, its utmost important to use your Company name, Logo and URL of your website. You can include them in the beginning of the video or at the end or even throughout the video. Make sure they are clearly visible so that they can get potential clients to your website.

4. Keep your Videos short: YouTube does not impose restriction on the size of your video but you are making videos for your business not movies. Long videos tend to be boring and hence ignored. Your videos should ideally range from 3-5 minutes, if required they can range till 6-7 minutes. 3-5 minutes is enough to present your idea, give details and tell viewers to visit your site for more.

5. Post videos regularly or Post in series: To maintain customer loyalty, it is important to make an active presence by posting regularly. One way to do that is by breaking your video in small parts and post them regularly one by one in a series. This way your viewers will know that more will be coming and hence they will stay connected to you.

6. Promote videos : Promote ypur videos on social media sites like Facebook, Twitter, Pinterest etc to get more viewers to your video and hence more leads to your website. This way you can even make your website viral.

7. Make your videos search engine friendly : Include your major keywords in the title and in the descriptions, so as to make your videos search engine friendly. As people start searching for content from search engines, it is important that you use keywords efficiently and even pay attention to the tags.


8. Your Profile: Last but not the least YouTube profile are also important like other social media profiles. Make sure you make your profile interesting by making it little informal to connect in a better way with your viewers.