What Employers See When You Apply On Linkedin

Before you click to apply you need to know exactly what the employer sees on the other side of your application. Each time someone applies to a position posted on Linkedin the employer receives an e-mail notification.
 

Lets have a look at what's included in it

· The Candidate's Name

· The Headline beneath their Name

· Current Employment Job Title(s) - Titles only—no employment details

· Past Employment Job Titles - Titles only—no employment details

· Education - Interestingly enough, only the names of the colleges or Universities

· Recommendations (It specifically states how many people have recommended you but does not include recommendation details)

· Connections - Exactly how many connections you have.

· Contact information - E-mail address and phone number 

The candidate's resume is included if they choose to apply with one or upload it.

When employers are initially deciding whether to investigate a candidate further they are likely to scan the provided information and weed out potential candidates based on:

• Headline
• Held similar positions  viz relevant experience 
• Any recommendations 
• Included resume

So here are a few tips to Improve your Visibility

Ensure your headline is optimized to the proposition you want

Use keywords and position titles in your Headline. This is the first thing the employer sees immediately beneath your name—and you want to make sure it shows an immediate match.
 

Consider how you present your current employment 

Position titles will weigh heavily in a decision maker's choice to view your profile and consider you as a candidate. Make sure you're using the most appropriate position titles.

The same is true for past employment. If multiple position titles apply, be sure to include them all—and consider separating them with a / or a |

You NEED TO HAVE recommendations!  

Start asking colleagues, previous employers, or current clients to leave you a recommendation. Applying for a position, and it showing 0 recommendations is essentially the same as saying, "My work isn't good enough to secure any positive feedback whatsoever." Some people are generous and give recommendations freely, but the majority of people only provide one when requested. REQUEST one!


Make Contact 

Don't just click apply and see what happens; go a step further and reach out to the employer and share your interest in the role.

Linked is a valuable tool for your job search; I encourage you to take the time to understand exactly what the employer sees when you apply and consider making adjustments to how you apply and follow up and those positions you apply to.